Therapy Marketing Solutions  Podcast

Therapy Marketing Solutions

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Therapy Marketing Solutions Podcast

On this podcast, our host Heather Jensen, owner of Therapy Marketing Solutions, brings real-world applications on how to market your practice, diffuses the mystical power behind marketing, and meets with everyday clinic owners to discuss what is working for them in their marketing to help them grow thriving businesses. 

Meet our Podcaster

Heather Jensen

Mother, Wife, Advocate, StoryBrand Certified Brand, Marketing Guru, & Podcaster

About Me

As a mom with kids who have struggled with speech and one with Autism, ADHD, and anxiety taking kids to therapy has been a part of my life in one way or another for the past 18 years.

These opportunities have taught me a great deal about therapy-based clinics and endeared me to the hardworking professionals that own them.

Combining these experiences with a Bachelor's Degree in Web Design and Development, a certification as a StoryBrand Certified Guide, and many years helping small business owners build successful businesses has given me unique insights to help therapy-based clinics.

This ultimately fueled my passion to open Therapy Marketing Solutions, a marketing agency that helps clinic owners build thriving, vibrant practices.

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Therapy Marketing Solutions Podcast Transcripts

Episode 3: Heather Jensen


Heather: [00:00:00] Hey, everyone! This is Heather, and you're listening to the Therapy Marketing Solutions podcast, where we are going to take the mystery out of marketing and we're going to meet therapy clinic owners to discuss what is working for them in their marketing to help them grow thriving practices. You don't have to figure this all out on your own because when we all work together, we're able to build something amazing and in the end serve clients better. So let's get started. Hello everyone. Welcome to episode three of Therapy Marketing Solutions. And because it's episode three, I thought, what better than to give you guys three steps to create a high converting website. So what is a high converting website and why do we need it? High converting website means that your website is doing the work for you. Your website is marketing. So in order to do that, your website needs to be doing a couple of things. Most businesses know that their website is home base. It is kind of where all of your marketing is led to. So if you are on Facebook or any kind of social media, if you are doing email marketing, if you are doing Google ads, all of them should be leading back to your website, right? SEO, all of them. So what does that mean? That means that your website is pretty darn important. If you notice in baseball, you know all of the plates. First, second, the bases are what? Their square, but home plate looks different.


Heather: [00:01:47] And that is the same with your website. Your website needs to be different. Especially for therapy businesses that have a local audience. You need to be focusing a little bit different than someone who may be doing tele therapy. So I want to help you guys out in creating a website that is going to bring in new leads, bring in new clients for your business. So website marketing, that's what I like to call this. Website marketing only succeeds when these three things are happening. Your message, your design and your SEO are all working together, and I'm going to go into detail to each one of these three things so that you understand exactly what they are. So first off, your message. What is your message? Some of you guys may understand, you know what that means. Some of you guys be like, I don't- I don't know. So when I first started working as a web designer and started working with clients. I was not... I would ask them, I would say, okay, websites, I'm ready to build. Can you guys just send over some content for your 'Home' page or your 'About' page or whatever page. And it would be like deer in headlights. Like what? We need content. I've got a couple of pictures. And a lot of websites, that's what they do. They think, okay, as long as the design looks okay, doesn't really matter what is said on the website.


Heather: [00:03:23] Well, that is a huge mistake. You're missing a big opportunity to really connect with ideal clients and to speak to them in a way that resonates with them. So that is what your message is. Your message should be consistent on in your social media, in your Google ads, in your SEO, in your emails, and guess what? On your website. You should be saying the same thing everywhere. It takes these. There was a study done back several years ago and it said it took like seven touchpoints to have someone remember who you are, who your business is. Well, within the last year since that study's been done, I would guess that it would probably take 10 to 12 touchpoints. A touchpoint means that in some way they hear the name of your business, whether that be word of mouth, like a friend saying, Oh my gosh, this therapy clinic is amazing. Or they see your Facebook post or like your Facebook advertising or they in some way find content, something about your business. So if that's the case, you need 10 to 12 different, you know, touchpoints, ways that you're they see your business. And for them to really warm up to your business and to remember that you even exist. So if you are in each one of those touch points saying something different, if you are saying something different on an Instagram versus what you're saying on your website versus what you're saying in your ads, what do you think that's going to do. That is going to confuse them. They're not really going to understand what your business is about.


Heather: [00:05:16] They're going to like, wait, so on their website they say that they. I'm trying to think of an example, but they say that they are, you know, a therapy business. But in their, on social media, they say that they do child therapy. Do you see where that can become confusing? So you need to make sure obviously your services are clear, but the way you talk about your business is very clear. Another thing is that you want to use story. Story has been around for thousands of years, guys. That is the way that we carried on history. That is the way that we let people know about events, anything, culture. It was through story before we started writing things down before. So humans understand story. We get it. There are stories all around us in the movies, books, our favorite TV show, there are stories everywhere, even on the radio. If the DJ is talking about something telling a story, you're going to be more apt to listening, right? Guess what? Their story and marketing too. And when you invite your customers into a story and make your offer clear, they're excited to do business or to work with your clinic. They're excited about it because they get it. They understand stories.


Heather: [00:06:51] Stories. I mean, you think about when you're back in school, how many times in English were you reading? You would read a like a little short story or five paragraphs, and then you had to tell them what it was about. We have been learning about story for our whole entire lives, and so we understand story. We get it. So Donald Miller, who is the CEO of StoryBrand, which I'm a StoryBrand certified Guide. Look it up if you if you don't know much about StoryBrand. He says nobody will listen to you if your message isn't clear, no matter how expensive your marketing material may be. So not only do we need to have this story, we need to make sure our message is clear that we're not confusing them with insider language or jargon. A big mistake a lot of companies, they think they want to be clever because that's going to be like the clickbait, that's going to be the thing that really and you can go with clever, but you need to make sure clever is still clear. So clarity always wins over clever. Nine, ten times out of ten, ten times out of ten clarity will win over clever. So step one, you have to have a clear message. And when you have that clear message, you use it in all of your marketing across the board. Especially your website. And I'm going to go into detail over a couple of different podcasts as to what a clear message looks like, because it might not be what you think, especially when it comes to your website and the way that you talk about your business.


Speaker1: [00:08:35] Step two is, Steve Jobs says "design is not just what it looks like and feels like. Design is how it works." So, let's imagine you've got these words, you've got this content for your website. But if your design is confusing or weird, for lack of a better word, people will know something is off about this website, or if your website just doesn't work. They will know, they will 100% know because they just feel like they might not be able to pinpoint exactly what it is, but for some reason people know. I don't remember who the quotes by, but there's a quote that says something along the lines of people just, that good design is is often not obvious. I'm paraphrasing. Good design is not obvious, but bad design is very obvious. I mean, I know you guys have all seen the websites that make you cringe and you're like, ooh. What? What happened there? Looks like a train wreck. So step number two is you need to have a great design. I say beautiful design, but even a great design is, and design is obviously like using your branding. So the colors and you want to make sure the colors work with your work with your clinic or your practice, that they are consistent, but then they also feel right.


Speaker1: [00:10:08] I always use this example, but obviously if you were a mortician, you would not want lime green for your colors. That would just not sit well. Right. And then so the design, the layout, and then the thing that sometimes people miss is the navigation. Your site needs to be easy to navigate. And really, we can extend that idea of story into your design as well, because when your website is designed well, it will pull them into a story. So really that message and that design go together and it's going to be thing that wows your customers. It's going to be the things that make you look professional. Bad design will make your clinic look like it's not a real clinic. It will make it look like you guys lack professionally. So, being professional needs to extend to your website too, not just the amazing work that you offer. And step three: Effective SEO. What is SEO? Let's start with that. SEO stands for Search Engine Optimization. What is that? Right. You're like, what? Search engine optimization? Well search engine optimization, search engines, let's start with that. Search engines are we've got Chrome, Google Chrome, we've got Safari, we've got Mozilla. We've got I mean, it's the things that you go on and you type in the search bar 'clinic near me' or 'therapy clinic near me' or 'SOP clinic near me'.


Speaker1: [00:11:53] Whatever it is, it's the things your customers go and type in, or your prospects anyways, will type in to look for your business. And this is where it comes into play that, especially for local businesses, that they need to, because local SEO is a little bit different than just regular SEO. So it used to be that SEO was about throwing a few keywords on a page and calling it good. So if you were in SLP clinic, you just make sure you have speech language pathology and speech therapy and, and maybe your city and you're good to go, right? Google's got smarter. Google bots understand and they want you to create an experience for your prospects. So like I said, SEO is what drives potential clients to your website. And so having the, having SEO is completely important because, and the three of these work together. Do you see how SEO drives someone to your website. Then they land on your website. They see that it's designed well, that the navigation works. That's like an instant thing. They'll just know. And and that, of course, creates authority for your business. And then that third thing is then they start to read and then they read and then they think, they get it, they get me. Oh, my gosh. This is the place I need to work with. So, I like to say it's like a three legged stool. If one of the legs is short, you're going to be a little off balance, right? Stoney DeGeyter says "if you're not meeting your visitors needs, it doesn't matter how optimized your site is".


Speaker1: [00:13:50] So optimize, like I said, search engine optimization means that you have, you create keywords, but then it's also so much more. It's about how you use your keywords. It's about the content that you make surrounding those keywords, which can be about your 'Home', 'About', all those pages. Blogs are an amazing way to drive SEO to really bring more traffic to your site. There's other things that you can do for SEO. So, if you have too little SEO potential prospects, they will never make it to your site. Unless you are the only clinic within a 50 mile radius, there's a pretty good chance that they will not find your site. If you have too much SEO, meaning that your content on your site sounds like it's geared for a robot, they will not stay on your site. So it's a perfect balance. SEO needs to marry with your your messaging and your design. All three of those things need to work together. So let me go over it again, step one clear message, step two beautiful design and step three an effective SEO. Those are the three things you need to create a high converting website. So I want to give some takeaways, some challenges I always want to like, here's one thing that you can do for your message.


Speaker1: [00:15:30] Create a clear call to action. And what I mean by that is the button on your website, 'book a call', 'schedule a consultation', whatever that is, 'contact us'. Whatever your call to action is, make sure that it's some kind of action word, but then also that you use it everywhere on your site. You need it in your navigation, you need it on your banner. You need it like in almost every like every other section, at least in your site. Make it really easy for them to push the button, because that's really the end goal of your site, is to engage with them, intrigue them, you know, to tell them something that really that resonates with them. And then what are they going to do? It's an easy, it's an easy win. They're going to click the button. They're going to be like, they get it, they get me, click button. So that's the first thing. A clear call to action. And then... All over your site, every page needs to have your call to action, and you need to only use one if you have several different call to actions and several different places, you're going to confuse them 100%. Step two, or homework assignment number two, challenge number two is ensure your site is easy to navigate. Make sure your buttons are working. Make sure your page links are working. So get on your site and push buttons.


Speaker1: [00:17:06] Go throughout your site, just keep pushing buttons. And then step three is just, obviously just very, these are all very little things you can do. There's so much more that you can do on each one of these, the clear message, the beautiful design, the SEO. But homework challenge number three to help with SEO is to set up Google search console and/or Google Analytics. Make sure you at least you have both of those. Make sure you know how many people are coming to your website every month, if nothing else. Okay guys, I hope this helps. Like I said, we are going to be going into more detail throughout the next several weeks as to like really digging into messaging, really digging into design, digging into the SEO to help you. I want to give you guys things that you can actually go and walk away and say, I'm going to go and do this. And if I do this one thing, it's going to help my marketing. It's going to just give my business that little boost. So until next time. It's been great talking with you and thank you so much for listening to Therapy Marketing Solutions. Bye. We're glad you could be here today. Thank you for listening. If you're interested in learning more about marketing, check out my blogs at 3CDigitalMediaNetwork.com or TherapyMarketingSolutions.com. You can also follow us on Facebook, Instagram and LinkedIn. Happy marketing, y'all.



Episode 2: with Rian Chatterton


Heather: [00:00:00] Hey, everyone, this is Heather, and you're listening to the Therapy Marketing Solutions podcast, where we are going to take the mystery out of marketing and we're going to meet therapy clinic owners to discuss what is working for them in their marketing to help them grow thriving practices. You don't have to figure this all out on your own because when we all work together, we are able to build something amazing and in the end serve clients better. So let's get started. Welcome, everyone, to episode number two of Therapy Marketing Solutions. This is Heather Jensen. I am the host of Therapy Marketing Solutions, and I have with me today guest on my podcast, Rian Chatterton. And I'm actually going to let her introduce herself. So, Rian, tell me about who you are and the business you own.


Rian: [00:01:31] All right. Well, my name obviously is Rian Chatterton, and I own four businesses. I own Boise Speech and Hearing Clinic. I own Center for Orofacial Myology, Chatterton Myo Courses and Greenbelt Management, which is a property management company.


Heather: [00:01:51] Great. Thank you so much. So. Rian, how long have you been in business?


Rian: [00:01:58] I have been in business for nine years. I technically, I've actually been in business on my own as a sole proprietor for 16 years, but I bought Boise Speech and Hearing Clinic in 2013. So it's been nine years.


Heather: [00:02:18] Yeah so and Boise Speech and Hearing clinic has been around for a lot longer than that, correct?


Rian: [00:02:25] Correct. Since the early 1970s. So I'm the third owner of Boise Speech and Hearing Clinic. And then. In 2019, I had the idea to create the Center for Orofacial Myology, and that opened its doors on March 1st, 2021, so that it's been just over a year, which is great. And Chatterton Myo Courses just launched this year, so it's a new fresh business.


Heather: [00:02:52] And tell me a little bit about each one of your businesses. Obviously, Boise Speech and Hearing Clinic is speech language pathology clinic. What about your other businesses and some of the services that you offer?


Rian: [00:03:05] Yeah. So I really wanted to create businesses that specialized. And so Boise Speech and Hearing clinic is a clinic in which we provide speech language services, but trying to provide services that are not as well known. So or you have to be very specialized to treat such as fees or fiber optic, fiber optic endoscopic evaluation of swallowing or voice therapy, stuttering, AAC, autism. Some of these areas within the field that a lot of clinicians maybe don't have great training in or are maybe timid in treating. So that's what sets Boise Speech and Hearing Clinic apart. And then the Center for Orofacial Myology, Boise Speech and Hearing Clinic, has this deep history in the field of orofacial myo functional disorders. So as more dentists and specialists in our area started getting more education on what myo functional disorders are, I decided that it's time to bring together a collaborative model of professionals that we can come together and treat tongue tie and tongue posture to better increase health and overall posture of the body from birth on. And so we do have a very comprehensive collaborative team at the Center for Oroacial Myology to treat anything really related to myo functional disorders. Then Chatterton Myo Courses is all about educating and empowering other speech language pathologists to better identify and treat and feeling confident in their skills in the evaluation process and the treatment process for myofunctional disorders. And it really is a comprehensive program that was developed at our clinic that we've been using for over 30 years that continues to be modified just like medicine should. As we learn and we grow, we should be changing to be better. So that's what we want to provide with Chatterton Myo Courses are just these comprehensive three day trainings that people can come to walk away with something that they feel is implementable from day one.


Heather: [00:05:13] Yeah, yeah. One of the things that I love about your Chatterton Myo courses is that you're not just teaching them how to identify and then to treat it. You are giving them like step by step a program with it, which is so great. It's not just like, Hey, here's a bunch of knowledge now, good luck, go your way. It's step by step. Like this is what you should be looking for. This is how you treat your first client. This is, you know, we give you support along the way. Yeah. So I love that your program offers that. So one of the things you were talking about with the Center for Orofacial Myology is this collaborative approach. And that's really why I wanted you on this, is because one of the things I've really been impressed with with your business is this ability to network and to collaborate with others within your profession as well as within other professions, that you take just a variety of professionals together and you are able to share your knowledge. And those connections really create opportunities within your own business as well as theirs. I love that you offer that. And I love that you do it. So talk to me a little bit about some of the things that you are doing to network and to create this collaboration.


Rian: [00:06:35] Yeah, I think of networking when I first started wanting to build and expand and grow my business. Marketing and networking felt very overwhelming to me. And then, you know, I was talking to some other people and I read some really great books and it really is about one conversation at a time. And so if you can really find one person that is like minded, that wants to listen to your message, and then you can have that conversation. It's about building relationships. It's not just about getting contacts. So you can find different people in your community and have their number and their email address. But are you having continual communication with them and building that friendship and that trusted relationship? And that's what's really important. So we're doing a lot of different things. I think that one of the things that sets us apart mostly is how we do our communication with our providers. So when we receive a referral, we don't just send them a report, but we're sending them multiple follow ups. If we have questions, we will call. We'll follow up on with a phone call with specific questions so that they know that we really are interested in this case and we want to collaborate together. And so that's one thing that we do from the beginning. And then we have a couple other things going on. We just started I just started the All about Airway Group in the Boise area. And so I bring together a whole group of different professionals interested in just talking about airway health. We have everything from physicians assistants to orthodontist to registered dental hygienist to speech language pathologists. It's a really good dynamic group. But we come together quarterly and we just have case study reviews or a study group or presenters. And we're having these conversations because really in the medical field we're about getting results and giving the best treatment that we can for our patients. So when you can find somebody else that's also trying to do the other thing, they're really open to having that conversation with you.


Heather: [00:08:43] Yeah, and I love that you have identified that treating or0facial myofunctional disorders is not just about treating the tongue or treating the muscles in the mouth. That this collaborative approach really says, okay, as a dentist, you can be doing this and I will do this. And then we work together to really improve someone's life. By I love that you're doing reports and you're communicating. It not only is helping the client, but it also works with the dentist and shows them that, like you said, that you have this buy in, that you want to work together, that you want to have that connection to help the client for sure.


Rian: [00:09:27] And sometimes it's just the level of education as well. Maybe it's a general dentist that's never heard of a myofunctional disorder, but their client was referred to us or their patient was referred to us by their orthodontist. So then it's opening that conversation up to the dentist saying this is why the orthodontist would refer to us and what we can do to better treat this patient. And unfortunately, our health care system years ago changed. So it used to be before the Egyptians that the body was treated as a whole system and a doctor could treat the whole system. And then it became specialty areas and only certain doctors could treat only certain parts of the body. So the body was viewed as all of these different pieces. Instead of really looking at that whole health and whole body picture. And so we're trying to get back to that dynamic model of we can treat the whole body collaboratively together and not have to just have our specialty areas.


Heather: [00:10:25] That it really is like a holistic approach to medicine. Yes. Yeah, I love that. And really and specialties help. But then when you come together and bring your your knowledge together, that's where you're really sharing your wisdom. I love you have a quote that says, Networking is not about collecting contacts. Networking is about about planting relationships. And I just love that when you look at networking as creating a relationship versus, hey, what can you do for me? Or if I if I, you know, meet this person or come into contact with them, they might benefit my business. But when you look at it, it's really like, how can we help each other? How can we build one another? Not only our businesses but our, our, our specialties? How can we I mean, by educating one another. I love that approach really to to networking. It just it just makes it so much better and you're able to really reach your client's needs.


Rian: [00:11:32] Right? Yeah. And Zig. Zig Ziglar says. I don't know if you are a big fan of Zig Ziglar, but I am. He said You can have everything in life you want, if you will just help enough other people get what they want. And it's very true. We just have to know the needs and the concerns of other people so that we can help them in the way that they need the help as well. And then they can help us maybe give back in a way that we're looking for to.


Heather: [00:12:02] Yeah, yeah. And I really, truly believe that when you are freely giving that you're going to get back tenfold. Yes. So I love that. So I want to leave our audience with just maybe some takeaways or a challenge. What can they be doing to grow their network?


Rian: [00:12:24] I think the biggest thing is not giving in to fear. So I remember the first person that asked me to come and speak in their office and do a lunch and learn about myofunctional disorders. I was very nervous and hesitant to do it. And just remember that if you're comfortable, you're not growing, so you have to get outside your comfort zone. So one of the biggest things is making that call, like calling somebody and just saying, Hey, can we talk about a mutual client or patient reaching out and just dropping by and introducing yourself. Or if you know somebody that knows somebody asking for that contact information, I think it's just being a little bit bolder than what you are today and just knowing that even though you may be nervous or you may feel that fear that it really is in ournot in our comfort zone when we are uncomfortable that we will change and grow. So it's the first step and every step that you take will get easier. I mean, I went from doing one luncheon in which I super nervous to now this year I presented to a group of 30 dentists in the area about myofunctional disorders. I've done conferences. So it just takes one small step and just pushing yourself beyond that level of fear.


Heather: [00:13:53] Yeah. Yeah, definitely. Again, that goes back to when we're able to help others, we're able to help ourselves and when we're when we make that. And I think the fear comes so much from assuming that someone else doesn't want to hear from you, when in reality they might be in the same place, they might be looking for that connection, they might be looking for that person to network with. They might be looking for that referral source. You know, who should I be referring my clients to? So just doing that one little thing might be in your benefit and their benefit. Everyone can benefit really from it. So.


Rian: [00:14:33] Right. And in the end, the patient benefits. And that's what's most important.


Heather: [00:14:38] Yes, absolutely. Well, thank you so much, Rian, for being on our podcast. We appreciate it. And I love everything that you're doing, especially just your ability to reach out to others to better serve your clients. Thank you so much.


Rian: [00:14:56] Thanks, Heather.


Heather: [00:14:58] We're glad you could be here today. Thank you for listening. If you're interested in learning more about marketing check out my blogs at 3C Digital Media Network or Therapy Marketing Solutions. You can also follow us on Facebook, Instagram and LinkedIn. Happy marketing, y'all.



Episode 1: Heather Jensen

Heather Jensen: Hey everybody, this is Heather and you’re listening to the Therapy Marketing Solutions podcast, where we are going to take the mystery out of marketing, and meet with therapy clinic owners to discuss what is working for them in their marketing to help them grow thriving practices. You don’t have to figure it out on your own. Because when we all work together, we are able to build something amazing and in the end serve clients better. So, let’s get started.
Heather Jensen: [00:00:02] This is Therapy Marketing Solutions Podcast Episode One in the beginning. Hi, everyone. My name is Heather Jensen and this is Therapy Marketing Solutions. This is episode one! This is the beginning. This is the very beginning. I just want to take a few minutes to introduce myself, kind of talk about what we're going to be doing on this podcast, the goals of the podcast, and then get started. Let's launch this. So a little bit about myself. Like I said, my name is Heather and I am a mom of eight kids. That was not a mistake. Yes, eight kids, at least last I counted. Right. So I am a mom of eight kids. I've got kids ranging from age 20, 20 year old twins all the way down to seven, and five boys, three girls. They are my life and my love and they are amazing. My husband and I are so fortunate to be raising these amazing people. So with that being said, as a mom, I've spent a lot of time in different medical offices. I've spent a lot of time, you know, growing relationships with with different people in medical offices. Whether that be our family doctor or speech therapists, occupational therapists, physical therapists, I mean, you name it, we have been in that office. So I actually have five kiddos who have attended speech therapy. So speech therapy has been a big part of our family's life for the last about 18 years. And then as well as we've had like all people, we have challenges and health problems and things like that.
Heather Jensen: [00:02:05] So we definitely have spent time in medical offices with that experience. You know, I've sat in waiting rooms, I've become friends with with other parents, and and I definitely have become friends with my children's therapist and, you know, really learned about their businesses, their struggles there, whether that be that they have too many clients or not enough clients or they're fighting with insurance companies or whatever it is, you know, working long term to help a kiddo succeed, you get to know them quite a bit. You get to know their lives both personally and in their business. So, I also own a business. I have been, you know, have my degree in web design and development, worked many years with business owners to help them build websites. That's where I got my start was in websites, but from there I've expanded my services to include copywriting, SEO, lead generation, all kinds of things. And one of the things that I that became clear to me really early on my career in my career is I would ask a client, I would say, 'Hey, do you have the content? Can you send the content over for me for your website so I can build it?' And it'd be like deer in headlights. We're supposed to have content, you know, who knows what to put on a website? I didn't know what to put on a website when I first started. And so through that kind of brought me into this, this world of copyrighting and how to write content for websites that's really engaging. So I know, you know that these two don't seem really, you know, marketing and being a mom, but this all comes full circle in the end, just kind of like how life does, right? So, I started offering copywriting services and like I said, that grew into a full marketing agency.
Heather Jensen: [00:04:30] But like I said, life often is a full circle and our life experiences really help to shape our future lives. And, you know, I've always had a special place for therapy based businesses, for therapists themselves. I've seen how you guys have masters and PhDs and certificates continuing education. And like most businesses, clinics, at some point in time someone wants to go out and open a business. And that's the one area that there are no real courses for, you guys. Nobody talks about how to open a thriving therapy based business. And and that's where therapy Marketing Solutions really was born. It was born out of a need to help therapy business owners run their businesses. There's a lot to know about marketing. I definitely do not know as much as you guys do about therapy and the services you offer. And the same goes, you know, vise versa. You're trying to to take care of your clients and build out goals and help them progress. And and on the side, running this business, which is a full time job in and of itself, right. So I love what I do. I love working with business owners, I love helping them. I love answering questions, you know, just helping them to figure out what the best tools are, where to to really start marketing, where how to effectively market their business.
Heather Jensen: [00:06:22] All of those things are just are my passion. And so I am so fortunate that I get to work with you and you're that you're my ideal client. And the odd thing is, is that in a lot of ways I have been your ideal client for years, so. Anyways. So yeah. So I am launching a podcast through 3C Media Network. What a fortunate opportunity. I have been working with them a little bit. Have guest, I've been a guest on a couple of podcasts and really this desire to help therapy based businesses is why I am launching a podcast. Our businesses are our passion. Nobody goes into business who is not passionate about what they do. They just don't. And if they do, they don't stay in business because being a business owner is hard work. Our businesses are babies. When you leave the office every night and walk out the door, you're still thinking about your business. It's still somewhere in the back of your mind. How can I build a better, stronger, you know, successful business? It's always somewhere in your mind and something that we think about. So I'm fortunate, like I said, to have this unique opportunity to to work with you and to help you figure out how to market your business, how to talk about your business, how to, you know, talk about your unique and different offering. What sets you apart from from other businesses and things like that. So I really want to help therapy based businesses improve their businesses so that you guys can improve lives, because that's really what you do.
Heather Jensen: [00:08:15] So let's talk about what we're going to be doing on this podcast. So I want to be providing marketing tips, strategies and tried and true methods. Let's I want to talk about, you know, do you have a lead generator? Are you collecting emails? Are you getting is there traffic on your website? All the things marketing, let's talk about it. Let's have those conversations. Do I know everything? Absolutely not. But I also want to interview you guys, clinic owners. I want to talk about your practices, your clinics. I want to know what is working for you, what is not working for you, where your frustration is, how you became a business owner. Because I feel like if you guys can learn from other therapy based businesses, it's going to be beneficial for your business. If you see what's working for them, it's going to help to build your business. So anyway, so I am so excited to be here. We will be every two weeks we will have a new episode. So join us. And if you're interested in being on the podcast, let us know too. We'd love to sit down with you, talk about your business, how you got started, and then of course the things that you're doing that are working and not working in your marketing and helping your business to grow. So excited to be here and we'll talk again in a couple of weeks. Thanks, guys. Bye.
Heather Jensen: We are glad you could be here today. Thank you for listening. If you are interested in learning more about marketing, check out my blogs at 3cdigitalmedianetwork.com or therapymarketingsolutions.com.
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Happy Marketing Y’all!