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Private Pay vs. Insurance Payment Pricing Models

Heather Jensen

Being an allied health professional is an admirable profession. It comes with incredible benefits, such as the ability to help others learn, grow, and get through difficult times.

However, when deciding to be a private pay or an insurance pay clinic, you may end up needing the help of an allied health professional yourself! We’re here to help you avoid the stress and confusion surrounding the decision by giving you all the unbiased information you need to decide what is best.

In a nutshell, a private pay clinic operates on a fee-for-service basis without accepting insurance. Insurance pay is the opposite, they accept insurance only. Obviously, there are more details for both types of practices, but we will talk about that later.

For now, it’s important to realize that insurance-pay clinics are not the only types of clinics out there. Throughout this article, we will go through the pros and cons of the two types of practices from the perspectives of both the client and the doctor or therapist.


Private Pay Pros for the Patient

Private pay services offer clients increased privacy since their health records are not shared with insurance companies, which some individuals may prefer. Therapists who choose to offer private pay services have more flexibility to provide personalized care that meets the unique needs of each client without being limited by the requirements or restrictions imposed by insurance companies.

In other words, private pay therapists can provide more tailored and flexible care for their clients, resulting in a more satisfying and effective experience.


Private Pay Pros for the Provider

One of the benefits of offering private pay services is that your providers have complete control over their fees. Without the constraints of insurance requirements, they can charge what they feel is appropriate for their services.

This means that therapists can choose to set fees that accurately reflect the value of their skills or experience, and aren't beholden to the reimbursement rates set by insurance companies. Additionally, private pay therapists don't have to deal with the tedious, time-consuming paperwork and administrative tasks associated with insurance claims. Instead, they can spend more time focusing on their clients’ needs.


Private Pay Cons for the Patient

It's important to acknowledge that private pay services may not be affordable for everyone. The cost of therapy can add up quickly, and not everyone has the financial resources to continue therapy long-term, which may be exactly what they need.

This can result in a lack of continued care and limit the effectiveness of therapy. Unfortunately, this can be a major barrier for individuals who could benefit greatly from therapy but simply can't afford the out-of-pocket costs associated with private pay services.


Private Pay Cons for the Therapist

Besides the fact that your clients may struggle to be able to afford your services or find it frustrating to pay out of pocket, it can be a huge struggle to keep a consistent clientele. If they can’t afford your services, you may be getting new short-term clients all the time. Along with this, it can be difficult to keep up with all the paperwork and invoices on your own. Of course, this depends on your employees and clientele, but it’s something to keep in mind when making your decision.


Insurance Pay Pros for the Patient

Insurance coverage for mental health services can be a game-changer for many individuals. It can make therapy more accessible and affordable, leading to more individuals seeking the help they need. When clients have access to insurance coverage, they are more likely to be able to continue with ongoing care, which can lead to improved outcomes.

For those who may not have the financial resources to pay for therapy out-of-pocket, insurance coverage can make a world of difference. The financial burden of therapy can be a major barrier for many individuals, and having insurance coverage can help to alleviate some of that stress and make it easier to prioritize their health.


Insurance Pay Pros for the Provider

Going with the insurance payment pricing model can make therapy accessible and affordable for a lot of folks who might otherwise find it too costly, which makes it a lot easier to keep a consistent clientele.

Insurance companies and doctors will also refer clients to you, so you don’t have to market your services as much. Not to mention therapists who accept insurance can receive higher reimbursements for their services than private pay can provide financial stability and security for therapists.


Insurance Pay Cons for the Patient

It can be frustrating for the patient that insurance companies can put a cap on the number of sessions or the types of services that they'll cover, hampering the effectiveness of therapy. As mentioned, by law, patients’ records must be shared to a certain extent when insurance is involved.


Insurance Pay Cons for the Provider

Paperwork, paperwork, paperwork. As the provider, you have a lot of paperwork to deal with when working with insurance companies, and they can be picky. Another downside to insurance pay clinics is that the insurance companies put a price on your services, which can limit the types of services you offer or deny your claims, causing frustration.


When it comes to private pay vs. insurance payment pricing models, there's no one-size-fits-all answer. Ultimately, the most important thing is for individuals to find a therapist who meets their unique needs and preferences, regardless of whether they offer private pay or insurance pay services.

Always keep your clients in mind as you make decisions. It’s important to weigh the pros and cons of each option, but don’t forget to choose the one that aligns with your values and patient needs.


©Images by Monkey Business Images

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About the blogger

Heather Jensen

As a mom with kids who have struggled with speech disorders, autism, ADHD, and anxiety Heather is familiar with therapy-based clinics and the hardworking professionals that own them.

With a bachelor's degree in web design and development, a certification as a StoryBrand Certified Guide, and years of helping small business owners build successful enterprises, Heather understands what unique insights make therapy-based clinics stand out.

These two ideas ultimately fueled her passion for Therapy Marketing Solutions, a marketing agency that supports thriving, vibrant practices.

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