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Therapy Marketing Made Simple
The Objective of Marketing
The objective of marketing for a therapy practice is to attract potential clients who are in need of your services and to educate them about what you can offer. Marketing helps you stand out in a sea of competitors and allows you to communicate your unique value to your target audience.
One way that you can do this is by building a strong brand and promoting your services through various marketing channels. Another way to put it is to say that the objective of marketing is to create awareness.
How to Create Awareness the Right Way
Which Marketing Efforts Work?
For every marketing effort, set a SMART goal. Here’s how to make your marketing goals SMART:
- Specific: Set a goal that is super clear: I am running an email campaign, and I want to get leads from this specific zip code.
- Measurable: Quantify your efforts: From the 1,000 leads, I will convert 20% and achieve an X% return on the marketing investment.
- Actionable: Using the data to take subsequent actions to make the marketing efforts perform better: From the 20% conversion, I will send each lead a free pamphlet through email.
- Relevant: Solve a problem for your target audience: These leads will live near my practice and have a child with anger management issues.
- Time-bound: Set a time frame for every effort: This campaign will be run from August 13 to August 31, and the pamphlets will be sent out within 3 days of acquiring the lead.
I’m Doing Everything Right, But I’m Not Getting More Clients
- Conversion Rate: Simply put, the conversion rate of any marketing effort is the percentage of people who complete the desired action. If the objective of your ads is to get a lead to submit a form, your conversion rate will be the percentage of people who have submitted the lead form to the number of people who have seen your ad.
- Cost Per Lead (CPL): As the name of the metric suggests, CPL is the money you spend to acquire one lead. You can calculate the cost per lead by dividing the total amount spent on a campaign divided by the number of leads you receive through that campaign.
- Customer Acquisition Cost (CAC): This is a crucial metric that helps you determine the success of your ad campaign. CAC is the money you spend on acquiring one customer. The lower the CAC, the better your marketing efforts.